Iris learns your voice, ICP, positioning and banned words once, then holds every draft to it. A consistent brand, without you proofreading each piece.
Free to start · No card required
Every piece, on every channel, in the same voice, no matter who or what wrote it.
The guardrails hold automatically, so you are not the last line of defence on every draft.
Drafts are built from approved facts and positioning, not whatever the model assumes.
Iris captures your voice, ICP, positioning and banned words in a single profile, and applies it to everything the team writes.
Every draft runs against the Brand Brain. Banned terms are blocked on whole words, and anything off-voice is flagged and fixed.
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Your tone captured as rules the writer follows, not a vibe it guesses.
Who you sell to and how you are different, applied to every draft.
Terms you never want to see, blocked on whole words.
The claims you stand behind, so nothing gets invented.
Blocking “cure” never mangles “secure”. Precision, not find-and-replace.
You approve the brand before anyone writes a line.
“Everything finally sounds like us, even the pieces I never touched.”
“I stopped being the brand police. Iris catches the slips I used to.”
“Our banned-words list actually gets enforced now, not just circulated.”
Five contributors, five subtly different voices, endless brand-review loops.
One approved Brand Brain enforced on every draft before review.
Consistent voice across the team, brand-review rounds effectively gone.
Compliance-sensitive claims occasionally slipped into published copy.
Banned terms and unsupported claims blocked on whole words, every draft.
Every draft checked automatically; no banned claims reached publish.
Iris sets the standard. The others research, score and write to it.
Free to start. Build your Brand Brain in a single onboarding.